Solutions
Creative Direction
Print Design
Merch Design
Video Production
Live Event Production
Marketing Strategy
Podcasting
As a leader at The Forgotten Initiative, I work to impact all children, parents, and workers in the foster care community. We strive to create a positive impact by raising awareness and providing resources to local leaders across the country. With almost 50 communities and leaders in 25 states, we work to empower those who support the foster care community.
Our approach is grounded in creativity and innovation, as we leverage a range of strategies and resources to accomplish our goals. From optimizing our messaging to developing impactful campaigns and initiatives, our work helps to support and equip those on the front lines of the foster care community.
It's an honor to contribute to this effort, and I'm proud of what we've accomplished together. By working collaboratively and staying focused on our shared goals, we're able to create a meaningful and lasting impact in the lives of those we serve.
Key Highlights
Email Marketing
Through targeted email marketing campaigns and creative strategies, we've been able to engage with more individuals within the foster care community, and provide them with the resources and support they need to make a positive impact. We're committed to continuing to expand our reach and impact, and are proud of the progress we've made so far.
Over the last three years, The Forgotten Initiative's email marketing efforts have experienced significant growth, with our subscriber base increasing from 1,500 to over 6,000 (a 300% increase). We've also seen impressive engagement with our resources, with over 4,000 free resource downloads, and our podcast has garnered over 500,000 listens.
Podcast Production
The Forgotten Podcast is an integral part of TFI's mission to help support for the foster care community. Through weekly audio and video podcasts, we share powerful stories, insights, and perspectives from those who have experienced the foster care system in one way or another..
Over the years, The Forgotten Podcast has grown significantly, with over 1 million total listens in all 50 states and over 160 countries. Our engaging and informative content has helped us to foster a strong and supportive community of individuals passionate about making a positive impact in the lives of those affected by the foster care system.
We're committed to expanding the reach and impact of The Forgotten Podcast, and providing a platform for individuals to share their stories and experiences. We're proud of the role The Forgotten Podcast has played in our efforts to support the foster care community, and look forward to the meaningful connections and insights it will continue to provide.
Featured Project - We Have Forgotten
Creative Direction
In March of 2023, I led an ambitious awareness video project that captured the challenges and triumphs of the foster care community. Working closely with the team, we developed a custom script that poetically described the foster care system and its impact on children and families.
Through extensive planning, collaboration, and creativity, we produced a moving and powerful video that showcased the organization's mission and raised awareness for the foster care community. This project exemplified our commitment to innovation, collaboration, and creativity in achieving our goals.
Our project received praise from both internal and external audiences and helped increase the organization's exposure and credibility. By producing a video that resonated with our target audience, we demonstrated the impact that effective communication strategies can have in advancing an organization's mission. As a passionate leader with a mission-minded focus, I am committed to leveraging my experience to lead and mentor teams in producing creative solutions that achieve desired outcomes and promote excellence.